G-Lock EasyMail vs Competitors: Feature Comparison and Pricing

How to create high-converting campaigns using G-Lock EasyMail

1) Define goal & audience

1. Goal: Pick one clear objective (sell, lead, educate, re-engage).
2. Segment: Create targeted groups by behavior, source, purchase history, or engagement.

2) Setup deliverability & sending infrastructure

• Use a reputable SMTP provider (Amazon SES, SendGrid, etc.) in EasyMail’s SMTP settings.
• Authenticate: Configure SPF, DKIM, and DMIM/DMARC on your sending domain.
• Bounce & complaint handling: Enable EasyMail Bounce Handler and add bounce account; route unsubscribes to Global Exclusion List.
• Warm-up: Start with small volumes and ramp up to build sender reputation.

3) Build high-converting message templates

• Subject lines: Short, benefit-driven, A/B test 2–3 variants.
• Preheader: Complement the subject with a concise secondary hook.
• Design: Use responsive templates from EasyMail or the drag‑and‑drop editor. Keep layout simple, single-column for mobile.
• Hero & CTA: Put one primary call-to-action above the fold; use contrasting button color and clear action text.
• Personalization: Merge fields (name, product, last activity) and conditional blocks for relevance.
• Proof & urgency: Add social proof (reviews, logos) and a limited-time element if appropriate.
• Accessibility: Use readable fonts, alt text for images, and proper contrast.

4) Automation & sequencing

• Drip sequences: Create welcome/onboarding, cart abandonment, and post-purchase flows using EasyMail’s automated campaign features.
• Timing: Schedule follow-ups based on triggers (open, click, purchase) and optimal send windows for segments.
• Cadence: Start with 3–5 touches in a funnel; space touches to avoid fatigue.

5) Link tracking & analytics

• Enable tracking: Turn on G-Lock Analytics integration to track opens, clicks, geo